Visitor Experience Officer

Are you passionate about visitor experience and connecting people with nature? We are looking for a Visitor Experience Officer to join our team.

The Norfolk Broads Reserves are home to complex ecosystems and an amazing array of wildlife including some of our most threatened species such as Swallowtail Butterflies, Fen Raft Spiders, Fen Orchids and Bitterns. Strumpshaw Fen, where this role is based, welcomes over 20,000 visitors a year. It is popular with visitors hoping to see these iconic species, as well as nature lovers and families wishing to connect to nature. 

You will be working with the Visitor Experience team to ensure a coherent visitor offer whilst also working with the HQ team to ensure the highest quality of RSPB visitor experience. This varied role will include supporting the management of our welcome point, delivering, and developing events to looking after social media channels. 

Essential skills, knowledge and experience:

•    Computer literate to include professional use of social media to adhere to brand requirements.
•    Working knowledge of visitor engagement techniques.
•    Excellent verbal and written communication skills.
•    Ability to plan and prioritise workloads.
•    A team player who can motivate and inspire people.
•    Problem solving skills and ability to work on own initiative.
•    Ability to manage and respond to customer needs and feedback.
•    Ability to maximise opportunities for visitor engagement and income generation.
•    Able to build and maintain strong working relationships.

Desirable skills, knowledge and experience:

•    Experience of managing and delivering against targets and KPI’s.
•    Experience of analysing and interpreting data in a visitor experience environment.
•    Successful experience of managing or supporting a team of staff and/or volunteers.
•    Having contributed to a successful visitor project or visitor attraction.
•    Tourism or leisure related qualification, ideally at HND level or equivalent.
•    Working knowledge of Equal Opportunities and Diversity.
•    Health & Safety in the workplace.

This is a permanent, part-time role for 22.5 hours per week, worked over 3 days - Thursday, Friday and Sunday. This role will require covering bank holiday shifts falling on these working days.

We are looking to conduct interviews for this position from the week commencing 14 July 2025. For further information please contact Isabella McAdam (Visitor Experience Manager) [email protected], phone: 01603 715191.

As part of this application process you will be asked to complete an application form including evidence on how you meet the skills, knowledge, and experience listed above. We will assess your application based on the essential and desirable criteria for this role. Please make sure your application is clearly structured and demonstrates how you meet each criteria.

We are committed to developing an inclusive and diverse RSPB, in which everyone feels supported, valued, and able to be their full selves. To achieve our vision of creating a world richer in nature, we need more people, and more diverse people, on nature’s side. People of colour and disabled people are currently underrepresented across the environment, climate, sustainability, and conservation sector. If you identify as a person of colour and/or disabled, we are particularly interested in receiving your application. Contact us to discuss any additional support you may need to complete your application.

The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.

This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.