Marketing and Digital Content Lead

The Marketing and Digital Content Lead will work within the marketing team to create new content and input into marketing planning and strategy, for Ethical Consumer, the UK’s longest running alternative consumer organisation.

Ethical Consumer is a not-for-profit multi-stakeholder cooperative, and welcomes applications from all sections of the community. We use name-blind shortlisting. The offices are upstairs in a wheelchair accessible building in Manchester. Remote working is possible.

Co-operative Responsibilities

All permanent staff are members. All members share the responsibilities of running the co-operative, including:

• Taking part in the decision-making process
• Subgroups for areas of management including Personnel, Finance or Publishing.

Specific responsibilities

• The Marketing and Communications Executive will work within the marketing team to create new content and input into marketing planning and strategy. You will be supported in learning how to do this if needed.
• The role will involve using our social media channels (Bluesky, Facebook, Instagram, Linkedin, Youtube) to engage our audience, with a focus on developing our YouTube channel.
• This involves creating infographics, social media posts, and planning video content (currently working alongside freelancers on video production) to help promote our content to new audiences.
• The successful applicant will also be writing web copy based on our guides and other marketing copy as needed. Training and support is available for this.
• They will also assist with creating email campaigns and user engagement surveys where needed.
• Training can be given to enable the successful applicant to manage more technical aspects of EC's social media, including monitoring performance using existing site monitors and analytics and understanding search engine optimisation.
• The successful applicant will be expected to work on their own initiative and have a strategic way of thinking of comms in order to help deliver our marketing strategy.