Communication and Digital Campaign Lead (Maternity cover)

Learning through Landscapes

£29,000 - £32,000 pa

Paid • Part Time • Temporary [email protected] 01962 392932 Dawn Ayling

Sectors: environmental education, environmental policy & campaigning

Closing date: Friday, 12th March 2021  

Do you want to work for an exciting charity that promotes the benefits of learning outdoors for children?  We're looking for a multi-talented experienced individual who is self motivated but able to work as part of a busy dynamic team.  This role is a maternity cover post and is part-time, 29.6 hours per week and can be based either at home or in our Winchester or Stirling office when we are able to return.  The salary is pro-rata and includes benefits, more information about these can be found on our website.  

Terms and Conditions

The Communication & Digital Campaign Lead post is a part-time post. The salary is band 4 pro rata per annum with up to 5% contribution to pension and 28 days annual leave plus bank holidays (pro-rata).

Position and accountability within LtL

The Communication and Digital Campaign lead is line managed by the Head of Programmes and Partnerships.  

Main Purpose of the post

To play a significant role in the development and effectiveness of LtL by delivering an agreed media communications and marketing plan, including:

  • Lead contact for the Outdoor Classroom Day movement for the UK and Ireland.  
  • Creating digital presence for LtL projects and campaigns in support of the organisation and individual projects
  • Writing compelling and engaging copy for our website and other resources.
  • Share and promote the work of LtL across multiple digital platforms, and with key stakeholders
  • Design and manage LtL’s social media comms plan
  • Work with partner communication teams to create cohesive comms plans for projects

Specific duties

Outdoor Classroom Day

Outdoor Classroom Day is a global movement to inspire and celebrate outdoor learning and play. The campaign days held during May and November each year act as a catalyst for more time outdoors every day, both at school and beyond. Currently, 1.8 million children have taken part in the UK and Ireland making up part of the 9 million globally.

This role will be responsible for:

  • Working with the global NGOs to deliver an outstanding campaign
  • Co-ordinating media interest in the campaign
  • Working with the LtL CEO and global leads to develop campaign themes
  • Collecting campaign data and write evaluation reports
  • Collecting and developing newsletter content


  • To be the first point of media contact for LtL and ensure that all enquiries are dealt with efficiently and in a timely manner.
  • To create, source and maintain accurate contact records on a media database. 
  • To research external hooks, including policy developments, in order to identify story angles and opportunity for comment.
  • To work with the Head of Programmes and Partnerships and other LtL colleagues to identify and develop emerging opportunities to tell our story and facilitate/contribute to national conversations about children’s access to outdoor spaces and the benefits this brings
  • To produce regular media evaluation reports, contributing to reports to the charity’s Executive Committee and Board of Trustees.
  • To manage and oversee the production of LtL’s regular e-newsletters
  • To write content where needed

Projects and campaigns

  • To support the development and execution of other integrated PR programmes
  • To work with the Project team to develop a comms plan with an overview of how it will sit as part of LtL’s overall vision.
  • To advise the development team on how digital campaigns could enhance future projects
  • Celebrity liaison, as required

Data analysis and presentation

  • Monitor, evaluate and report on the impact of digital campaigns in a manner suitable for all stakeholders
  • Create and manage engaging content for our website and digital channels in line with organisational priorities
  • Develop and maintain short and long term organic and paid multi-channel digital campaigns through channels such as Google Ads, GDN, social media, remarketing etc.
  • Use data to provide ongoing adjustments and analysis to digital campaigns where appropriate
  • Analyse online user behaviour, conversion data and customer journeys in relation to web strategy, content and campaigns
  • Implement and maintain an SEO strategy


  • To contribute communications expertise to cross-organisation project development
  • Contribute to LtL through staff and working group meetings and by taking on specific areas of responsibility as required
  • Participate in training and development activities as required
  • To support and prepare briefing notes for high profile supporters and partners.
  • Other appropriate duties as required by the Chief Executive Officer

Equal opportunities

LtL is committed to genuine equality of opportunity in all aspects of its activities both as an[A6] employer and as a national charity promoting children’s rights. To this end LtL will work to encourage and assist any disadvantaged groups or individuals and create a level playing field from which equality of opportunity can operate. Appointment to this post will be subject to a satisfactory CRB check.

Location and working arrangements

This post is can be homebased or in one of our offices in either Winchester or Stirling. Some travel around the UK will be required, therefore own car and a full driving licence would be an advantage for this post. 

Full information and details of how to apply can be found by visiting our website

The deadline for applications is 9 am on  Friday 12th March.   Interviews will take place on Friday 19th March, 2021 via Zoom or Teams.

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