Marketing and Communications Officer

Fordhall Community Land Initiative

Market Drayton, Shropshire

Paid • Part Time • Permanent

www.fordhallfarm.com marie.gibson@fordhallfarm.com 01630638696 Marie Gibson

Sectors: food, farming & horticulture

Closing date: Sunday, 24th February 2019   5 days left


JOB PURPOSE:

You will work on an exciting and innovative, community driven project at Fordhall Organic Farm managing and driving forward all marketing and communications. You will help create, develop and maintain community involvement through your work, all with the aim of increasing awareness and knowledge of food and farming (especially local and organic), therefore contributing to the FCLI’s mission statement.

The role includes organising, managing, leading and communicating with a wide range of very different people with varying abilities and ages. It is your responsibility to build a sense of community around Fordhall Farm. At the heart of every activity must be increasing awareness of food and farming as well as driving sales.

The overall outcome of this role is to:

  • Create and develop new innovative ways to communicate the organisations message to our existing customers and to potential new customers.
  • Increase trade to our enterprising activities, allowing the profits to be reinvested within our community work.
  • Play a leading role to ensure the FCLI remains an exemplar project within the sector.
  • To maintain and continue to build the current sense of engagement with both our local community
  • Ensure all staff are aware of activities and developments throughout the enterprise – developing our internal communication procedures.

Evidence that you are achieving your outcomes will be seen through:

  • An increase in visitor numbers to Fordhall Farm – both regular and annual visitors
  • An increase in revenue to our enterprising activities specifically including the yurts, café, meeting room, weddings, events, bunkhouse and courses.
  • A transition of our visitors along the engagement journey, ultimately shown through sales of shares, an increase in volunteers, increase in newsletter subscriptions, increase in unrestricted donations, increase in legacies.

KEY AREAS OF RESPONSIBILITY

Strategy

  • To lead the development and implementation of a Communications and Marketing Strategy for the FCLI that is consistent with our objectives and goals. Key focus will be on helping us fulfil our 5-year strategy.
  • To monitor marketing and sales performance and adjusts strategies as needed
  • To ensure that all marketing operations are successful in meeting the goals set by the organisations Board of Directors

Media

  • Issue press releases about developments in FCLI with the objective for regular articles (at least monthly) and content to appear across a range of regional media.
  • Support other staff, volunteers and board members at FCLI to write articles for The Grazer, blogs and other content for publication where necessary.

Onsite Experience / Messages

  • To ensure that new visitors to Fordhall leave with an insight into what we are, why we are special and what we believe in – our USPs.
  • To plan/amend and implement structures/message boards/signs and to create new avenues to communicate with visitors about what we have to offer.

Social Media

  • Maintain a dynamic and engaged presence on FCLI social media.
  • Keep up to date with social media trends and effectively engage with new applications that benefit FCLI.
  • Support other staff, board and volunteers, where appropriate, to effectively utilise the FCLI social media channels.

Website

  • Continually evaluate and develop the fordhallfarm.com website. Ensuring it is driving customers to the premises, communicating our values and working as effectively as possible.
  • Ensure the website is regularly updated with new and relevant content.

Newsletter

  • To edit and design our quarterly 32 page newsletter, of The Grazer. To collect articles, liaise with the proof-readers and design for print.
  • To develop and drive the content of The Grazer to ensure it continues to engage readers and provide them with a ‘behind the scenes’ view of life on the farm.

Events/Courses

  • To promote onsite events and courses through social media, local press, onsite marketing, leaflet distribution and other mechanisms, ensuring we are maximising bookings.
  • To attend FCLI events, ensuring we are maximising the marketing benefit and to assist with delivery and clear up.

Other

  • Continually increase your knowledge of rural issues, farm life and the important links between food, health and sustainability, so that this can be passed on to others.
  • To keep to deadlines set and work in a professional, efficient and dedicated manner.
  • To assist with fundraising appeals and strategies to help progress the organisation.
  • Continually assess your role to develop and improve it at every opportunity, to enable you to grow with the organisation.
  • To play your part in ensuring our office environment is well organised, clean and tidy.
  • To implement in association with other staff members, innovative ways of increasing local and wider community involvement with Fordhall Farm with the aim of increasing awareness of food and farming.
  • We work as a team and as a result there may be tasks you are asked to do in other departments to enable the FCLI to achieve its aims and objectives for the benefit of the community.
  • Ensure our ‘Fordhall Values’ are demonstrated in your approach to the role, colleagues, public and work tasks.
  • To actively contribute to the improvement of procedures and processes within FCLI.
  • To adhere to and implement all company policies and procedures

Requirements of the role

Essential

  • Previous experience in a similar marketing role
  • Creativity and commercial awareness
  • Strong and confident communicator
  • Excellent copywriting skills and experience.
  • Excellent knowledge of MS Office
  • Solid knowledge of marketing techniques and principles
  • Excellent organizational and multi-tasking skills
  • Outstanding communication and interpersonal abilities
  • A team player with a customer-oriented approach

Desirable

  • Ideally a degree in marketing although not essential
  • Thorough understanding of social media and web analytics
  • Design skills including graphics and web design

Specifics

Salary: On application. We work a 40-hour week Monday – Friday 9-5.30pm. Pay is pro-rata on this basis.

Holiday: 5.6 weeks pro rata per annum. Holiday year runs Jan-Dec.

Pension: A company pension scheme exists for all employees who are eligible or who wish to join. 

Hours: This post is part time. An average of 16 hours per week. Days are flexible. However, flexibility is required to increase hours around quarterly print deadlines for The Grazer newsletter (Feb, May, August, November). Occasional weekend work will be required to coincide with our events.

Applicants must complete an application form and marketing task to apply. Please see www.fordhallfarm.com/jobs


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