Marketing and Communications Officer

Fordhall Community Land Initiative

Market Drayton, Shropshire
£19,500 - £21,000 pa pro rata

Paid • Part Time • Permanent

www.fordhallfarm.com

Sectors: food, farming & horticulture, environmental education

Closing date: Sunday, 24th June 2018   5 days left


JOB PURPOSE

You will work on an exciting and innovative, community driven project at Fordhall Organic Farm managing and driving forward all marketing and communications. You will help create, develop and maintain community involvement through your work, all with the aim of increasing awareness and knowledge of food and farming (especially local and organic), therefore contributing to the FCLI’s mission statement.

The role includes organising, managing, leading and communicating with a wide range of very different people with varying abilities and ages. It is your responsibility to build a sense of community around Fordhall Farm. At the heart of every activity must be increasing awareness of food and farming as well as driving sales.

The overall outcome of this role is to:

  • Create and develop new innovative ways to communicate the organisations message to our existing customers and to potential new customers.
  • Increase trade to our enterprising activities, allowing the profits to be reinvested within our community work.
  • Play a leading role to ensure the FCLI remains an exemplar project within the sector.
  • To maintain and continue to build the current sense of engagement with both our local community
  • Ensure all staff are aware of activities and developments throughout the enterprise – developing our internal communication procedures.

Evidence that you are achieving your outcomes will be seen through:

  • An increase in visitor numbers to Fordhall Farm – both regular and annual visitors
  • An increase in revenue to our enterprising activities specifically including the yurts, café, meeting room, weddings, events, and courses.
  • A transition of our visitors along the engagement journey, ultimately shown through sales of shares, an increase in volunteers, increase in newsletter subscriptions, increase in unrestricted donations, increase in legacies.

KEY AREAS OF RESPONSIBILITY

Strategy

  • To lead the development and implementation of a Communications and Marketing Strategy for the FCLI that is consistent with our objectives and goals.
  • To monitor marketing and sales performance and adjusts strategies as needed
  • To ensure that all marketing operations are successful in meeting the goals set by the organisations Board of Directors

Media

  • Issue press releases about developments in FCLI with the objective for regular articles (at least monthly) and content to appear across a range of regional media.

Onsite Experience / Messages

  • To ensure that new visitors to Fordhall leave with an insight into what we are, why we are special and what we believe in – our USPs.
  • To plan/amend and implement structures/message boards/signs and to create new avenues to communicate with visitors about what we have to offer.

Social Media

  • Maintain a dynamic and engaged presence on FCLI social media.
  • Delivering a crowd funding campaign in July 2018.

Website

  • Continually evaluate and develop the fordhallfarm.com website. Ensuring it is driving customers to the premises, communicating our values and working as effectively as possible.

Newsletter

  • To edit and design our quarterly 32 page newsletter, of The Grazer using InDesign software. To collect articles, liaise with the proof-readers and design for print.
  • To develop and drive the content of The Grazer to ensure it continues to engage readers and provide them with a ‘behind the scenes’ view of life on the farm.

Events/Courses

  • To promote onsite events and courses through social media, local press, onsite marketing, leaflet distribution and other mechanisms, ensuring we are maximising bookings.
  • To attend FCLI events, ensuring we are maximising the marketing benefit and to assist with delivery and clear up.

Requirements of the role

  • Previous experience in a similar marketing role.
  • Ideally a degree in marketing although not essential.
  • Strong and confident communicator.
  • Excellent copywriting skills and experience.
  • Design skills including graphics and web design, ideally experience of Adobe InDesign but training will be given.
  • Solid knowledge of marketing techniques and principles
  • Excellent knowledge of MS Office
  • Thorough understanding of social media and web analytics
  • Excellent organisational and multi-tasking skills
  • Outstanding communication and interpersonal abilities
  • Creativity and commercial awareness
  • A team player with a customer-oriented approach

Specifics

Salary: On application. We work a 40 hour week Monday – Friday 9-5.30pm. Pay is pro-rata on this basis.

Holiday: 5.6 weeks pro rata per annum. Holiday year runs Jan-Dec.

Pension: A company pension scheme exists for all employees who are eligible or who wish to join.

Hours: This post is part time. An average of 2 days a week per annum. Days are flexible. Flexibility is also required to increase hours around quarterly print deadlines for The Grazer newsletter (Feb, May, August, November). Occasional weekend work will be required. 

Applicants must complete an application form to apply. Please see www.fordhallfarm.com/jobs


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