Course: Media Training | London & Edinburgh

Talk Action

London & Edinburgh
Tuesday 4th December 2018 - Tuesday 26th March 2019

www.talkaction.org training@talkaction.org 0207324 4775 or 0207 324 4774 Barbara Pagliazzo Bonanno


A day of practical media training to give you the tools to successfully promote your work and your organisation.

Participants will understand how to prepare and package media stories and examine any issues that might arise. You will learn how to communicate your story in a way that sets the media agenda, positively promotes your organisation and improves public relations.

During the day you will look at how to make the media work for you. You will understand how media and journalism can increase the success of your campaign. 

The training day includes:

  • What makes a story; when and where to place stories
  • Knowing your audience
  • Accessing, influencing and inspiring different demographics
  • Messaging methods to feel confident in constructing media stories
  • Media processes as you develop and ‘sell’ your story
  • Writing skills (press releases, comment pieces, newsletters, publicity & letters to the editors)
  • Social & digital media as a messaging and campaigning tool
  • Dealing with negative media (crisis management)
  • Feeling confident in developing and evaluating a media plan

Dates & Locations:

  • London, Tuesday 4th December 2018 @ St. Luke's Community Centre, 90 Central St,  EC1V 8AJ, London 
  • Edinburgh ,Tuesday 26th March 2019 10:00 - 16:00 @ The Melting Pot, 3-5 Rose St, Edinburgh, EH2 2PR
  • London, Tuesday 21st May 2019 @ St. Luke's Community Centre, 90 Central St, EC1V 8AJ, London 

Cost: 

£195: Smaller Charities (under 15 staff) and self-funded individuals

£338: Large Charities, Small Businesses & Public Sector;

£425: Corporates & Large Businesses; 

Who should attend:

The course is designed for people working at local, national or international level. The programme will help local government, not-for-profit, NGOs, Social Enterprises, NHS staff or a business looking to maximise the impact of their media activity. Whether you’re an experienced media officer looking for new ways to work or you’re looking to start a new media campaign, this day will give you the support you need.


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